Now I love Victorias Secret just as much as the next girl, but they’re getting a little ridiculous when it comes to advertising. They are now offering a line of bra’s and underwear geared towards teens and pre-teens. First off, am I not the only one who thought that Victorias Secret’s PINK line was already geared towards adolescents? If not, why is it so brightly lit with day glow colors and stacked with those cute little stuffed animal (V.S) dogs? In fact, it’s kind of backwards because when Victorias Secret didn’t specify what audience they were targeting, it seemed way more sincere. In their “Spring Break Must Haves” catalogue, which targets teens with the motto “Bright Young Things,” 20 somethings are spotted wearing subtly sexy bras and underwear, covered by loose fitting tees and sweatpants. Is this not a mirror image of what every Victorias Secret PINK catalogue looks like? It’s crazy how normalized the sexualization of young girls has become. Retail stores including American Eagle Outfitters, Target, Justice (the pre-teen, parent store of Limited Too), and even Walmart, are selling overly padded and leopard printed lingerie for 10- 12 year olds….Just one question…Why? Personally, I’ve seen these items in countless windows while aimlessly walking in the mall, and I just think it’s just disgusting. At the tender age of 10, I remember caring very little about bras, let alone wearing them! Sadly enough, things have drastically changed. We are now living in a world where adolescent girls are constantly surrounded by sexual images of what they should and should not look like. I think Victorias Secret is preying on these young girls who have grown up watching the sugar-coated Disney shows and movies, which starred prominent actresses like Selena Gomez and Vanessa Hudgens (both of whom are in the upcoming film Spring Breakers), to help promote their new line. Spring Breakers showcases Gomez and Hudgens as girls who bare all and do “dirty work” to fund their care free Spring Break. Is this not wrong? Come on Victorias Secret, that’s pretty low!
What do you guys think about Victorias Secret making a teen/preteen line?
What do you think about the Spring Breakers movie in general?